Are you considering bringing on a Chiropractic Associate to your practice?
Have you really thought through all the reasons to make sure it’s a smart financial decision for your practice and smart time investment for yourself?
If you’re considering hiring an associate… watch this video:
It’s very common for dogs who have been in practice for 5, 10, 20 years, and they love what they do but they also work too damn hard and long for their money. They also know that their office isn’t being fully utilized in terms of hours per day or days of the week.
They also may recognize that there are more ways to serve their community but they’re nervous about hiring a chiropractic associate. They don’t teach us how to recruit a great Associate at University…
I’ve heard hundreds of horror stories from chiropractic coaching clients, friends, and conferences about the Associates from hell. The stories that end with docs never making any money off their Associate, they cost the doc MORE of the precious time they were hired to save… and in my case, they turn around and set up shop halfway down the street with half of your client base. No good!
The reason that Associate/Partner relationships don’t work is that the senior doc goes into it with some bad intention. If you find somebody to be your workaholic slave then this is not a good reason to hire an Associate.
If you want somebody to just make money for you without anything in return, not a good reason.
Now if you’re someone who wants a better work-life balance to spend more time with your family or on your hobbies then this is a good reason to hire an Associate.
If you’d like to offer more service to your community then this is a good reason.
If you’d like to create some leverage in your work so that you can find a way to get paid for what you know and not just what you do by teaching, mentoring and guiding an associate to serve your practice members then that is a good reason.
There’s nothing wrong with creating some income from an Associate, but you will have to consider what you want to give in exchange…
Are you willing to mentor, guide and train?
Then they can become better versions of themselves and extensions of themselves.
If you’re hoping to create a succession plan so that you can pass on the torch for all the knowledge and experience you have then this is also a good reason to bring on an Associate.
The intent is everything when you are considering hiring an Associate. If your intent is to create more work-life balance, leverage, freedom, or impact in your community these are all amazing reasons to bring on an Associate.
As long as you make sure you are comfortable knowing in advance that it is an investment in time, energy, and money to train them to be great associates. The key to this working out is to know exactly how comfortable you are LOSING money until you break even and start to enjoy the fruits of this labor.
Once you’ve decided you’re hiring an associate for good, sustainable reasons, then the first step is to do the financial projections to see what an associate will cost your practice.
We’ve made the Associate Doc Decision Maker available to you for FREE as an introduction into our Associate Doc Recruiting Program. Just click here to start your free trial and unlock the financial calculation spreadsheet.… Read the rest
What Is Chiropractic Care?
Chiropractors use hands-on spinal manipulation and other alternative treatments. The theory is that proper alignment of the body’s musculoskeletal structure, particularly the spine, will enable the body to heal itself without surgery or medication. Manipulation is used to restore mobility to joints restricted by tissue injury caused by a traumatic event, such as falling, or repetitive stress, such as sitting without proper back support.
Chiropractic treatment is primarily used as a pain relief alternative for muscles, joints, bones, and connective tissue, such as cartilage, ligaments, and tendons. It is sometimes used in conjunction with conventional medical treatment.
The initials “DC” identify a chiropractor, whose education typically includes an undergraduate degree plus four years of chiropractic college.
What Does Chiropractic Treatment for Back Pain Involve?
A chiropractor first takes a medical history, performs a physical examination, and may use lab tests or diagnostic imaging to determine if treatment is appropriate for your back pain.
The treatment plan may involve one or more manual adjustments in which the doctor manipulates the joints, using a controlled, sudden force to improve range and quality of motion. Many chiropractors also incorporate nutritional counseling and exercise/rehabilitation into the treatment plan. The goals of chiropractic care include the restoration of function and prevention of injury in addition to back pain relief.
What Are the Benefits and Risks of Chiropractic Care?
Spinal manipulation and chiropractic care are generally considered safe, effective treatments for acute low back pain, the type of sudden injury that results from moving furniture or getting tackled. Acute back pain, which is more common than chronic pain, lasts no more than six weeks and typically gets better on its own.
Research has also shown chiropractic care to be helpful in treating neck pain and headaches. In addition, osteoarthritis and fibromyalgia may respond to the moderate pressure used both by chiropractors and practitioners of deep tissue massage.
People who have osteoporosis, spinal cord compression, or inflammatory arthritis, or who take blood-thinning medications should not undergo spinal manipulation. In addition, patients with a history of cancer should first obtain clearance from their medical doctor before undergoing spinal manipulation.
All treatment is based on an accurate diagnosis of your back pain. The chiropractor should be well informed regarding your medical history, including ongoing medical conditions, current medications, traumatic/surgical history, and lifestyle factors. Although rare, there have been cases in which treatment worsened a herniated or slipped disc, or neck manipulation resulted in a spinal cord injury. To be safe, always check with your medical doctor to make sure your condition will benefit from chiropractic or other pain relief alternatives.
Visiting a chiropractor, like us here at Pierce Chiropractic, may be able to help you overcome some or all of your symptoms. A chiropractic adjustment refers to a chiropractor physically adjusting the vertebrae in your back. This type of procedure can have a myriad of positive benefits without the stress or invasiveness of surgery or other more intense techniques.
Is a chiropractic adjustment right for you? To help you answer that, we are going to take you through some of the top benefits of getting a chiropractic adjustment.
1. blood pressure
A study published in the Human Journal of Hypertension showed that a chiropractic adjustment could give people suffering from high blood pressure the same effect as taking certain high blood pressure medications.
This study also showed that the effects of the adjustment would persist for 6 months after the adjustment.
High blood pressure medications can have negative side effects including:
- Weight loss
If an adjustment can give similar, if not the same, effect as these types of medications, it might be something to consider.
Adjustments have been shown to help patients suffering from low blood pressure as well.
2. a chiropractic adjustment can help with neck and lower back pain
This benefit is probably the most well known when it comes to going to the chiropractor. 80% of all Americans experience some sort of lower back pain in their lifetime.
Medications and surgeries are options for this type of pain, but those can be dangerous, expensive, and ineffective.
An adjustment from chiropractor services can significantly reduce your back and neck pain via a non-invasive technique. Chiropractic treatment is also cheaper than other methods of back pain management.
You’ll be able to save yourself from both mild and chronic pain while also reducing your medical costs.
Scoliosis is a condition where there is an abnormal curvature of the spine. This can cause pain, abnormal posture, a reduction in your range of motion, and even trouble breathing.
Most scoliosis patients have few options for treatment. But a chiropractic adjustment has been shown to help treat scoliosis patients.
Chiropractic treatment combined with physical therapy could help treat and prevent the progression of scoliosis. The effectiveness of this treatment option varies from patient to patient, but it is a viable option.
Sciatica refers to pain that radiates from your lower back down your legs because of a damaged or pressured sciatic nerve.
This type of chronic pain can lead to over-medicating and chronic pain. Chiropractic treatment can help relieve pressure on the sciatic nerve that is causing your sciatica. Studies show that patients receiving adjustments reduced the number of pain days they had. They also experienced a reduction in the severity of their pain.
5. reduce inflammation
Inflammation is one of the top causes of pain, joint issues, and tension. Chronic inflammation has been linked to a number of diseases like heart disease, chronic pain, and cancer.
Chiropractic adjustments have been shown to reduce inflammation, which can lead to a number of positive benefits, including:
Chronic lower back pain relief
Reduced muscle tension
Relief of joint pain
Reduced inflammation can also help reduce your risk of developing diseases that are linked to high inflammation.
6. headache relief
Both tension and migraine headaches can be caused by back pain and spinal issues. Back misalignment can cause muscle tension and pain which can result in both tension headaches as well as migraine headaches.
Besides back pain, headache is the top ailment that chiropractors treat. There are over 200 studies examining the benefits and effectiveness of chiropractic adjustments for headache relief.
7. improvement in symptoms of neurological conditions
Chiropractic adjustments have been shown to help increase blood flow to the brain. They can help increase the flow of cerebral spinal fluid as well. This can significantly help people suffering from neurological conditions like multiple sclerosis and epilepsy.
While this subject is still being researched, the potential therapeutic applications provide exciting possibilities of treatment for these patients.
8. children’s health benefits
Kids chiropractic care can significantly improve certain conditions that affect children. The big three conditions that can be helped with an adjustment in children are colic, acid reflux, and ear infections.
Colic causes near constant crying and fussiness in young children and babies as a result of abdominal discomfort and gas. Colic can be extremely difficult to treat, which can result in an uncomfortable baby and exhausted parents.
Adjustments have been shown to help improve infantile colic symptoms.
acid reflux and ear infections
It’s thought that the nerves in the brain and back along with the nerves in the gut and head are particularly sensitive. When these are affected, it can result in conditions like acid reflux and ear infections.
A chiropractic adjustment can help to improve what’s known as the gut-brain connection, which is why chiropractic adjustments might help these types of conditions.
This improvement can also boost the immune system, which can help prevent infection.
9. improved athletic performance
Reduction of inflammation, pain, and other similar conditions can help get the body in top shape. This is especially true for athletes who depend on their body to do their job.
Many sports teams and professional athletes hire chiropractors. Adjustments can reduce pain and tension caused by sports and activity. Alignments can also reduce inflammation and boost the immune system to help boost an athletes performance.
Dizziness and vertigo can make it impossible to do everyday tasks or even get up out of bed without feeling disoriented and nauseous. This is a common condition after experiencing a head or neck injury.
A chiropractic adjustment can help target joints and vertebrae that aren’t moving correctly. This could help reduce vertigo episodes. An adjustment can also help fix your body’s natural balance, which can also cause vertigo if it’s misaligned.
Getting a chiropractic treatment can be a great way to improve multiple areas of your health with one non-invasive treatment. Surgeries and medications can be dangerous and expensive. With an adjustment, you could safely and easily target your problems.… Read the restRead More
Chiropractors don’t just perform spinal adjustments or treat patients for acute pain. Chiropractic care is for patients of all ages, and it helps with a wide range of health issues. Millennium Chiropractic Sports Medicine and Rehab — located in Fayetteville, AR — provides chiropractic care for all of Northwest Arkansas.
Chiropractors diagnose and treat conditions affecting the bones, joints, ligaments, and nerves in the body. What does this mean for chiropractic patients?
For some, it means relief from back pain and neck pain. For others, it means an improved range of motion and mobility after an accident or an injury. Chiropractic care is used for acute injuries and symptoms, ongoing maintenance care, and it helps promote better overall health and improved quality of life.
Non-invasive and drug-free
One of the things that draw patients to chiropractic is that it offers an alternative to drugs or invasive procedures. Your chiropractor may refer you to a different specialist if he thinks chiropractic care isn’t your best option.
Chiropractic care improves your mental health, neurological health, muscle strength, flexibility, and range of motion. It promotes recovery, improves immune response, provides you with more energy, and improves your mood. A chiropractor primes your body to function at its best.
Whether it’s a chronic problem like back pain or arthritis, an old sports injury, or new discomfort from a recent accident, pain can keep you from moving freely and comfortably.
Less pain, a better range of motion, and feeling better in general means that there’s less holding you back from living a healthy, active lifestyle.
Chiropractic care doesn’t start when you enter the chiropractor’s office and end when you leave. The chiropractors at Millennium Chiropractic in Fayetteville do not prepare their patients for a lifetime of treatment. Instead, they meet with you to determine your needs, learn your health history, and establish a chiropractic plan that is right for you.
They equip you to make healthy lifestyle changes that promote better overall health and wellness. A chiropractic lifestyle is about being proactive with your health, and making positive choices to prevent health problems before they happen. Chiropractors provide patient education about things like diet, nutrition, and exercise.
Contact Millennium Chiropractic
If you’re looking for chiropractic care in Northwest Arkansas, contact Millennium Chiropractic in Fayetteville, AR. The chiropractors at Millennium have been providing exceptional chiropractic care in Northwest Arkansas since 1997, and are known for their work with the Arkansas Razorbacks, Rodeo of the Ozarks, and the Professional Bull Riders Association.… Read the restRead More
Sound practice management is half the battle when it comes to running a successful chiropractic clinic. Chiropractors have to move efficiently through their day, and they need intuitive practice management software to ensure administrative tasks do not slow them down. With the help of a mobile, cloud-based EHR with a full suite of practice management features and third-party integrations, the administrative side of your chiropractic clinic can operate more effectively than ever.
When Dr. Jonathan Adams was starting his chiropractic practice, The UnBroken Body, he found that a powerful practice management solution was necessary to ensure he had the time he needed to tackle his administrative workload.
“I actually chose DrChrono, because I found myself not having enough time to do all of the other little tidbits like making the phone calls, answering the emails, writing the papers, and all of the things you have to do when you’re an independent doctor,” said Dr. Adams.
However, knowing which features to prioritize in medical software can be difficult. Balancing a wide breadth of features with an easy-to-use interface is an important equation for each practice to solve in their chiropractic EHR software search. This article examines the most beneficial features in practice management for chiropractors.
Clean Appointment Scheduling & Profiles
As a chiropractor, keeping a constant flow of patients coming in and out is essential. You want to be sure that you have enough patient volume throughout the day. With online appointment scheduling tools, your clinic will make it much easier for patients to schedule their appointments and avoid double bookings or an overly clogged calendar.
Online scheduling through your EHR and practice management software also cuts down on the workload for your administrative staff. If you are the sole provider and staff in your practice, it will make managing your calendar easier as well. Many patients want to be able to schedule their chiropractic appointments without sitting through a phone queue, and those clogged phone lines can bring a lot of unnecessary stress to your staff.
To avoid this, sign onto a software with an easy-to-use appointment scheduler that can integrate into your website. If your practice conducts telemedicine appointments, be sure that the system you use allows patients to schedule those online as well.
Clinics can further optimize the appointment scheduling process with appointment profile templates. If your electronic medical record software has this feature, you can pre-determine how long an appointment should be based on the type of encounter. Whether it be new patient consultations, injury assessments or standard adjustments, you can customize appointment length and the necessary intake forms for each visit.
Chiropractors can also preload the most common medical billing codes and notes associated with that type of encounter into the profile. This will both save time on charting and cut down on errors in data entry.
Automated Appointment Reminders
No-shows are a consistent problem for many clinics. They result in wasted time and lost revenue for your practice. To reduce your no-show rate, look for practice management software that allows you to send automated reminders to patients for their scheduled appointments.
On top of slashing your no-show rate, having appointment reminders sent directly from your practice management system will save you or your office staff a significant amount of time trying to contact patients for appointments. Ultimately, removing unnecessary administrative burdens is what you need from your EMR and practice management software.
The next time-saving feature to look for is online patient check-in. This will cut down on wait times in your office, and it will help your clinic be completely paperless. Since many chiropractic clinics have either small, part-time staff or are completely operated by the chiropractor alone, data entry tasks required by check-in can really cut into the already limited time available to them.
With a web-based check-in process, your patients can fill out any paperwork needed for their appointment before they even walk in your door. This information is then automatically input into your electronic health record for that patient upon approval.
If your EHR platform works on iPad, your patients can further expedite the check-in process by simply taking a picture of their insurance information on the tablet and adding it to the chart. The check-in feature will quickly move patients through lengthy paperwork tasks so that they can spend more time getting the chiropractic care they need.
An easy-to-use patient portal is a thread that ties many of these features together. Patients should be able to access this portal through an application on their phone or tablet or via a website. In the patient portal, they will be able to schedule appointments, view wait times, conduct their check-in process, and more.
This feature is a great medium through which you can communicate with patients. HIPAA compliant messaging in the patient portal makes it easier to quickly explain things to patients, share exercise videos with them, and even receive videos from patients for movement assessments. It is also a patient’s main hub for finding their personal health care information.
Third-Party App Integrations
Finally, if you want a truly customizable practice management tool, look for a vendor with a secure, open API featuring third-party app integrations. As the description suggests, this feature is open-ended and can really be what you make of it.
If you need certain features that aren’t native to your chosen software, you could integrate an app that covers those features. For example, Dr. Adams wanted certain features in appointment scheduling that were not quite there in DrChrono.
“I integrated Holly by Nimble into my EMR because it was so useful for not just scheduling appointments but managing appointment reminders on top of that. It’s an AI-powered software that just does all that work for me, and it really rounded out DrChrono for me,” he said.… Read the restRead More
If you’re a current or past patient of ours, you have obviously already found us and we sincerely hope you consider us a “good” chiropractic office in the Kansas City area. However, what if you have a friend in another city or are moving to another city? We often get asked how somebody in those situations can find somebody “like us”. So we’ve come up with five tips to consider when researching a chiropractor.
1. Make sure the chiropractor provides more treatment options besides adjustments/joint manipulation
Abraham Maslow once said, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” If a chiropractor’s only tool is the adjustment, that means every patient that walks into the door will get an adjustment, whether it is necessary or not. For many conditions, adjustments do indeed help for the short term or even the long term. However, many conditions require something more than
At our office, we utilize functional exercise therapy, McKenzie Method, dry needling, nerve flossing, myofascial release (Active Release/Graston), and various other therapies. When researching another chiropractor, look for these types of therapies on their website. Look at their credentials/training and see if they are trained in various treatment techniques.
2. Stay away from offices that pressure you into long-term treatment plans.
If there’s one thing we despise in our profession, it is chiropractic offices that make patients sign up for a long-term treatment plan. Often they will tell you that the issue requires treatment for 3x/week for a month or two, then 2x/week for another month or two, then 1x/week for a month or two. This is complete BS. There is absolutely no reasoning or validity to this. Don’t fall for it. If your chiropractor mentions anything like this, RUN OUT OF THE OFFICE!
So what is reasonable for a treatment plan? Most medical guidelines recommend a trial period of care for 4-6 visits. If the condition is improving, keep going for another 4-6 visits or until resolution of symptoms. Our office averages about seven visits per injury. So some patients will only take a few visits while others may take closer to 10-12 visits. But seeing a chiropractor multiple times per week for months on end isn’t something that should happen.
3. Avoid chiropractors that want to x-ray every patient and perform repeat x-rays on a regular basis.
We’ve blogged before on how imaging is over-utilized, especially for spinal conditions. However, some chiropractors believe x-rays are necessary for evaluation and treatment. The research is very clear that this is completely unnecessary for most patients.
So should an x-ray or MRI ever be ordered? Yes, of course. There are certain signs and symptoms that will make imaging necessary before treatment. But these signs and symptoms are rare (about 1-2% of people with spinal pain). Some patients may also need imaging if there’s no improvement with treatment. If your chiropractor requires an x-ray before treatment on every patient, then it might be time to shop around.
4. Watch out for the anti-medical offices
Waaaaaay back in the day, chiropractors and medical doctors had an “us vs. them” mentality when it came to treatment. Unfortunately, this means some patients missed out on the best care for their unique condition. Luckily, as the professions and research evolved, this led to chiropractors, MDs, and various other professions working together to ensure patients received the best care. We often refer to MDs when medications, injections,s or surgery are needed to improve symptoms. Likewise, many MDs refer to us when they believe our care will help. However, some chiropractors still hold an anti-medical stance. Why? Same reason some people still think the world is flat. They just do.
5. Make sure the chiropractor works with you on your goals
If your goal is to be able to run a marathon and your chiropractor wants you to quit running and take up yoga, then he or she may not be the best fit for you. Or, maybe you want your chiropractor to give you exercises so you can self-manage your condition while your chiropractor wants you to come in every week or two. In both of these instances, the goal of the patient was not aligned with the goal of the chiropractor. So when you start care with a new chiropractor (or any medical provider), be sure that he or she understands your goals and is willing to work with you on those goals.
Hope this helps you find your next great chiropractor! Let us know if you have any other tips for finding a good chiropractor. Also, feel free to send us ideas or questions on blog topics.… Read the restRead More
So, you’ve got some new patients on your hands and you’re wondering how you can keep them coming back into your office time and time again. Well, we’re here to tell you that the best way to retain patients is to provide excellent customer service that makes you stand out from your competition.
Creating and retaining great patient relationship management for your clientele every time they come to your office should be an objective at each and every appointment. To make sure they have the best patient experience and are satisfied with your services, there are a few key principles you should follow.
7 Customer Service Tips for Chiropractors
1. Keep your word.
This goes without saying, but when you tell your patients that you are going to do something, you need to keep your word. Oftentimes patients are promised things that they may never receive.
For example, if you are working with a patient that has recently been in an auto accident and you tell them, “we’ll have you fixed up in six short weeks,” they are expecting that their injuries to be healed in that amount of time that you’ve given them.
But, when that six week is over and they haven’t made as much progress as you told them they would, that can affect your credibility. Your patient may feel like you’re not trustworthy because you didn’t keep your word. Be mindful when speaking to patients and include disclaimers when going over what can be expected from their treatments.
Instead of telling them, “you’ll be healed in six weeks,” tell them, “you’ve suffered quite a few injuries, but my staff and I are here to help you heal as fast as we can. Typically, this can take anywhere from 6 to 8 weeks.”
2. Listen to your patients.
When your patient tells you a complaint they have, whether it’s about the pain they’re experiencing or a critique on your services, you should take that into account. This is your opportunity to build patient loyalty.
Listening to whatever grievance they have proves to them that you value their input and care about their experience with your practice. It’s then your job to take those complaints into account and do something about them. Take action to solve the problem so that your patient will be satisfied with the results.
If they tell you that the receptionist at the front desk was impolite when they checked in for their appointment, what action can you take to make sure that their experience is better on their next visit? Be sure to investigate the claim before making any decisions on how to rectify the situation and listen to your staff’s accounts as well.
3. Be honest when you make mistakes.
Did your staff member tell a patient that they would email them a confirmation about their next appointment and forget to do so? When your team realizes the mistake, reach out to your patient to extend an apology and fix the problem. Also, figure out what you can do the next time around to avoid making that same mistake.
Try an automated patient relationship management system that can help you maintain consistent communication with clients and improve your patient retention rates.
4. Respect their time.
As a healthcare provider, your schedule is often very busy. We get it! But, so is your patient’s. They may have other things going on in their day and this was the only time they could fit an appointment with you. Which means that you should always be on time.
If you’re running a little behind because you’re speaking with the patient before them, notify the next patient so they can adjust for the time change. Try your best to avoid leaving them in the dark. If they are in your waiting room, have your staff give them updates and offer refreshments so that your patient knows they haven’t been forgotten.
5. Thank your patients.
It’s important that you remember to thank your patients for their business. They chose your clinic above others and they love to know that you appreciate them.
Tell them to thank you every so often. You could even extend an offer to them, such as a discount on their next visit, to show that you value them as loyal customers.
6. Be respectful.
Your staff should always treat each and every patient that comes in with courtesy and respect. Respect is an important aspect of any business, but especially for patients and healthcare providers.
Being respectful creates a healthy environment for everyone to work together and get the best results for their patients.
7. Make a good impression every time.
Whether it’s their first appointment or tenth, your patients should always be extended a warm welcome. Whenever they come in for a visit, treat them the way that you would want to be treated. Say hello, greet them with a smile, and establish eye content. You want their appointment to be as pleasant as possible so that they will continue to come to see you.
Patient Relationship Management
Maintaining a healthy and positive relationship with your patients is of the utmost importance to healthcare providers. Your patients should be able to completely trust you and know when they walk into your office that they’ll receive the best services you can provide.
You and your staff must work hard every day to give each patient the proper time and care needed. Incorporating these easy customer service tips will help you inspire patient loyalty for life!… Read the restRead More
Simply offering top-notch services for a chiropractor is no longer enough to get patients into your office. Potential patients need to know how good your services are before they try them out, and online directories, listings, and review websites make this information accessible. Existing patients are valuable in terms of repeat business and a referral channel. Consequently, online marketing to get the most out of potential and existing patients is crucial, so here are 9 simple chiropractic marketing ideas to promote your office.
Get Found With These 3 Chiropractic Marketing Strategies
- Develop an online presence. If your chiropractic office is not online, you should be. If you don’t have a website, get one. While it often takes years to get a decent ranking in Google and other search engines, you can speed up the process by listing your business in every online directory of chiropractors you can find, and you’ll soon discover that there are many out there. Start with the ones that pop up first when you search for chiropractors and work down. Yelp may have already created a page for you with basic information, but if not, you can create one yourself. It’s fast, easy and most importantly, free! Be sure to include pictures and lots of pertinent information, along with a catchy slogan like “Live the active lifestyle you deserve.”
- Leverage social media. More and more consumers are finding local businesses through social media pages such as Facebook, LinkedIn and Twitter. At the very least, create a Facebook page. Once you’ve developed a following update it from time to time with helpful advice on nutrition, exercise, stretching techniques, etc. If you don’t have time to write posts, you can always include links to relevant articles instead.
- Make connections with other businesses. If you don’t offer massage at your office, scope out businesses that offer therapeutic bodywork and offer to trade referrals. Connecting with other medical professionals and perhaps acupuncturists is a no-brainer, but what about seemingly unrelated local businesses? If your office has a favorite health-conscious place to order lunch, consider leaving a menu and/or a few business cards on your counter.
Get Customers with These 3 Chiropractic Marketing Initiatives
- Use the power of positive thinking. Many people may be unfamiliar with chiropractic techniques and unaware of their benefits. Encourage your patients who have had remarkable outcomes to share their experiences on your Google+ or Yelp page. You can then also post those reviews on your own website. Fill your Facebook page with links to articles about medical breakthroughs that are providing hope for people in chronic pain. All of these positive results will encourage patients who might be on the fence about seeing a chiropractor to come in and explore the possibilities with you.
- Offer a new patient special. A patient who is on the fence is more likely to come in and give you a try if they’re getting a good deal. Whether you offer them a free consultation, a free X-ray or a whole discounted package, the trick is to get them in the door so they can find out what you have to offer. Be careful with offering a free or discounted massage, however. You may get many customers coming in for a free massage who have no interest in long-term chiropractic treatment.
- Incentivize referrals. Offer free or discounted services to customers who refer their friends and family. This will make your current patients happy, while also growing your client base. Be sure to promote your referral offers on your social media pages and your website as well as in your office waiting room.
Get Repeat Business with These 3 Chiropractic Marketing Methods
- Stay in contact with your patients. Encourage them to give you their email address, and send them notices of special promotions, new equipment, changes in office hours and anything else that might be of interest, such as new blog posts or even a monthly newsletter. It also allows you to ask your customers for their feedback. Be sure to keep the emails infrequent however, maybe once or twice a month, or they may get annoyed and unsubscribe.
- Offer “frequent flyer” type discounts and memberships that will keep patients coming back to achieve certain milestones for rewards, such as a free massage. If the “reward” is an introduction to another service or treatment you offer, it’s a win-win situation for everyone. Offering package deals such as a 10% discount on ten treatments when purchased in a block ensures that they’ll keep coming back at least nine more times, giving your patient a discount and you the money up front to help pay the bills.
- Treat every patient as if they were your best customer. Sometimes when a business offers a coupon or special deal, they get an overwhelming response which can lead to unfortunate and unintended results. If you didn’t read this blog in time and offered say, a free massage, and now you’re inundated with takers, it’s critical that you somehow manage the flow. Customers who feel they’re somehow being treated differently because they have a coupon are quick to complain about it on your Yelp page. It’s okay to give your current patients priority scheduling as long as you carefully explain to your new customers that you’re inundated with new patients right now and will schedule their treatment as quickly as you can. Don’t overbook, and make a concerted effort to give each patient your very best. Remember, this is why you offered the coupon, and this is your chance to show them why they don’t want to go another day without your services!
10 Unexpected Benefits of Chiropractic Care
Have you ever visited a chiropractor because you had pain in your neck or back? Many of us have. But that’s not all chiropractic care is good for. In fact, you can reap a whole host of health benefits when you pay regular visits to your chiropractor.
Chiropractic care improves your quality of life
Chiropractic care isn’t just about your spine. It involves the nervous system and every part of your body. The overall goal of chiropractic care is to improve musculoskeletal health, which impacts your daily function and quality of life.
When a chiropractor improves your body’s biomechanical dysfunctions, you start to experience a host of unexpected benefits, and we’ve outlined a few of them for you.
Improved immune function
A healthy immune system keeps viral and bacterial infections at bay. Your nervous system regulates cell functions, but even the slightest misalignment can interrupt the process, and this has a ripple effect on your immune system’s ability to fight off viruses.
Chiropractic care restores function to your nerves to ensure your cells are operating the way they ought to.
When your body is sore, joints and muscles tense up, resulting in inflammation. This tension and pain gets in the way of your well-being. But with chiropractic care, joint and muscles discomfort is reduced, and you experience a vitality boost.
Better asthma control
Do you find yourself reaching for your rescue inhaler more often than you’d like? People with asthma have reported a reduction in their symptoms after visiting a chiropractor. Spinal misalignments are known to disrupt the nerve impulses that are important for lung function, and realigning your vertebrae allows the nerves to function correctly.
Lowered blood pressure
Studies show that a chiropractic adjustment targets the nerves in your upper neck, which may be just as effective as taking blood pressure medication.
The nerves running through your spine control your stomach functions. If the vertebrae are misaligned, your nerves may signal for more acid. This leads to acid reflux, gas, and heartburn. With chiropractic care, the nerves in your thoracic spine are affected, which may ease stomach issues.
Even the lungs rely on nerve function to work the way they’re supposed to. When there is a misalignment in your cervical and thoracic spinal regions, it can result in lung problems. Chiropractic correction of these issues can help reduce lung inflammation and help you breathe easier.
As we get older, balance can become a problem. While activities like tai-chi and regular exercise can help keep the core and legs strong, chiropractic care can also help improve your balance.
It’s been reported that chiropractic care may assist in healthier pregnancies and easier deliveries. Your body goes through momentous changes during pregnancy which impact the nervous system. Weight increases in the body’s core and ligaments in the pelvis loosen, placing increased pressure on your spine. Regular chiropractic sessions can ensure both a healthier mother and baby.
Pain and tension from a misaligned spine can result in sleepless nights. Chiropractic care can ease the pain and tension, aid relaxation and, ensure you enjoy a far more peaceful slumber.
Improved range of motion
Regular chiropractic care provides an improved range of motion, helping you to move easier and get through your daily activities with less effort.
If you want to improve your health through the many benefits of regular chiropractic care, the experts at McGowen Medical Centers are here to help. Book your session today by calling our office in Jacksonville, Florida, or clicking the button to schedule your appointment online.… Read the restRead More
Should you see a chiropractor for low back pain?
If you’ve ever seen a doctor for back pain, you’re not alone. An estimated 85% of people experience back pain severe enough to see a doctor for at some point in their life. Yet despite how common it is, the precise cause of pain is often unclear. And a single, best treatment for most low back pain is unknown. For these reasons, doctors’ recommendations tend to vary. “Standard care” includes a balance of rest, stretching and exercise, heat, pain relievers, and time. Some doctors also suggest trying chiropractic care. The good news is that no matter what treatment is recommended, most people with a recent onset of back pain are better within a few weeks — often within a few days.
What’s the role of chiropractic care?
Some doctors refer back pain sufferers to a physical therapist right away. But many people with back pain see acupuncturists, massage therapists, or a chiropractor on their own. Experts disagree about the role of chiropractic care, and there are not many high-quality studies to consult about this approach. As a result, there are a number of questions regarding the role of chiropractic care: Should it be a routine part of initial care? Should it be reserved for people who don’t improve with other treatments? Are some people more likely to improve with chiropractic care than others?
The answers to these questions go beyond any academic debate about how good chiropractic care is. Estimates suggest that low back pain costs up to $200 billion a year in the US (including costs of care and missed work), and it’s a leading cause of disability worldwide. With the backdrop of the opioid crisis, we badly need an effective, safe, and non-opioid alternative to treat low back pain.
A recent study on chiropractic care for low back pain
A 2018 study published in JAMA Network Open is among the latest to weigh in on the pros and cons of chiropractic care for treating low back pain. Researchers enrolled 750 active-duty military personnel who complained of back pain. Half were randomly assigned to receive usual care (including medications, self-care, and physical therapy) while the other half received usual care plus up to 12 chiropractic treatments.
After six weeks of treatment, those assigned to receive chiropractic care:
- reported less pain intensity
- experienced less disability and more improvement in function
- reported higher satisfaction with their treatment
- needed less pain medicine.
While no serious side effects were reported, about 10% of those receiving chiropractic care described adverse effects (mostly stiffness in the joints or muscles). Five percent of those receiving usual care had similar complaints.
All studies have limitations
And this one is no exception. While this study suggests that chiropractic care may be helpful for low back pain, some aspects of the study make it hard to be sure. For example:
- It only lasted six weeks. As mentioned, most new-onset back pain is better by then regardless of treatment. For those with more long-lasting back pain, we’ll need more than a six-week study.
- The differences in improvement between those receiving chiropractic and usual care were small. It’s not clear how noticeable such a difference would be, or whether the cost of chiropractic care would be worth that small difference.
- The study included a mix of people with new and longer-standing low back pain and a mix of types of pain (including pain due to a pinched nerve, muscle spasm, or other reasons). If this study had included only people with muscle spasm, or only people who were obese (rather than military recruits), the results might differ. So, it’s hard to generalize these results to everyone with back pain.
- Most of the study subjects were young (average age 31) and male (77%). All were generally healthy and fit enough to pass military fitness testing.
- Study subjects knew which treatment they were receiving. This creates potential for a placebo effect. Also, the added time and attention (rather than the spinal manipulation) might have contributed to the response. Then again, these factors may not matter to a person who just wants relief.
- This study only included people who were willing to receive chiropractic care.
- Even within the two groups, the care varied — that is, not everyone in the usual care group received the same treatment, and this can also be said for the chiropractic group.
If any of these factors had been different, the results might have been different. For example, it’s possible that if an older population of people with chronic low back pain had been studied, “usual care” might have been the better treatment.
This new study lends support for chiropractic care to treat low back pain. But it’s important to recognize the limitations of this trial, and keep in mind that treatment side effects were more common among those receiving chiropractic care. In addition, chiropractic treatments aren’t free (although, fortunately, insurance coverage for chiropractic care is becoming more common).
This won’t be — and shouldn’t be — the last study of chiropractic care for low back pain. But until we know more, I’ll continue to offer it as one of many treatment options.… Read the restRead More